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Marketing Specialist - Cisco in Louisville, CO at Westcon-Comstor

Date Posted: 4/26/2018

Job Snapshot

Job Description

Position Title: Marketing Specialist- Cisco

To support Comstor with its marketing efforts aimed at driving Cisco sales.

Duties and Responsibilities Include:

* Develop and execute comprehensive marketing strategies to recruit, enable and grow Cisco partners
* Manage assigned programs and understand basic marketing trends, product positioning and market opportunities
* Act as a trusted advisor for the business and Cisco by providing marketing direction
* Provide programmatic marketing support by understanding Cisco's objectives and recommending an appropriate mix of Synnex/Comstor marketing programs; execute Cisco participation in these programs
* Understand Cisco's go-to-market strategies in assigned program areas; recommend and execute Synnex/Comstor participation in Cisco's events, demand generation programs and other channel offerings aimed at reseller partners
* Assist in the planning of event sponsorships, including overall presence, making sure all elements of sponsorship are executed and participating on-site as necessary
* Develop and implement go-to-market plans that incorporate all aspects of marketing, including print advertising, direct mail, digital marketing, training programs, demand generation and sales awareness
* Develop a comprehensive understanding of the creative and job flow processes of the Synnex/Comstor marketing department
* Work with the team to understand and track ROI metrics, including marketing automation data


* Education: Bachelor's degree required or five years' related external experience
* Experience: Two to five years of marketing experience, preferably in the high-tech computer related environment
* Experience developing and implementing channel marketing programs
* A basic understanding of the distribution channel preferred
* Knowledge of general computer applications (Microsoft Word and Microsoft Excel) - light design experience a plus

* Strong written, verbal, interpersonal, leadership, problem-solving and presentation skills

* Ability to manage multiple projects simultaneously

* Understanding of digital marketing strategies and marketing automation principles desired

* Ability to work both independently and as a team member

* Must be detail-oriented organized and have strong time management skills

WestconGroup, Inc. is a value added Information Technology distributor of category-leading unified communications & collaboration technology, network infrastructure, data center, data/telecom and IT/Data & Network security solutions with a global network of specialty resellers. The company goes to market under the Comstor and Westcon brands. WestconGroup's teams are located in 70+ countries around the globe, create unique programs and provide exceptional support to accelerate the business of its global partners. Strong relationships enable partners to receive support tailored to their needs. From global logistics and flexible customized financing solutions to pre-sales, technical and engineering assistance, the company works with partners to respond with agility and speed to changing market conditions so they can achieve the fastest time to revenue. WestconGroup's portfolio of market- leading vendors includes: Cisco, Avaya, Polycom, Check Point, F5, Palo Alto and Blue Coat, among others.

Our employees are as important as our customers and we take pride in recognizing their outstanding talents and efforts.
Visit our website at for more information or to apply on our Career Page.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.


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