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Field Marketing Lead - Westcon Africa in Nairobi at Westcon-Comstor

Date Posted: 1/9/2019

Job Snapshot

Job Description


* Liaise with key marketing contacts in vendors to ensure smooth execution of activities
* Collaboration with other vendor contacts where necessary
* Maintain up-to-date CRM marketing lists
* Customer interaction around events and coordinating marketing support
* Working with marketing operations to manage vendor funding
* Demand generation for reseller, vendors and Westcon Group departments
* Assist line manager on planning, developing and managing marketing activities
* Execute marketing activities in line with Westcon brand identity & marketing best practices
* Execute central and/or in-country marketing campaigns as appropriate
* Event management: proactive planning, execution and measuring of events including management of the company's internal events, external partner events and industry events
* Design management and broadcast of marketing communications using Westcon marketing platform
* Liaise with 3rd party suppliers and agencies to achieve maximum effectiveness and value for money
* Coordinate marketing communications
* Produce presentation materials
* Ensure good planning to budget to required metrics and communications to relevant parties internally and externally contribute to revenue and ROI on marketing activities.
* Work effectively with Central marketing team members

Minimum Requirements:

- Five years' work experience in a B2B environment
- Experience working in a pressurised ICT Marketing department. Previous work experience in Distribution will be an added advantage.

- Bachelor's degree
- Professional Marketing qualification
- Knowledge of marketing, communication, social and digital media will be an added advantage
- Basic understanding of technology
- Microsoft applications (Excel, Word, Power Point, Outlook)
- Ability to create and follow structure and processes
- Individual who uses their initiative according to guidelines
- Excellent organizational and project management skills
- Excellent skill preparing reports and analytical detail
- Detail and quality orientated
- Able to work independently, and as an integral part of the Weston-Comstor SSA team

- Excellent communication skills both written and oral in English (French too will be an added advantage)

Westcon Africa. is a value added distributor of category-leading unified
communications, network infrastructure, datacentre and security solutions with a global
network of specialty resellers.

Job Requirements

ROLE DESCRIPTION Effective execution of the Westcon marketing activities, in line with business objectives, supporting the wider marketing team. Proactively engage with the go-to-market marketing activities and business touch points that marketing works internally with vendors and with customers when required. This role is key to recruiting, onboarding campaigns and enabling resellers


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