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Field Marketing Lead - Westcon Africa in Nairobi at Westcon-Comstor

Date Posted: 1/9/2019

Job Snapshot

Job Description

DUTIES & RESPONSIBILITIES

* Liaise with key marketing contacts in vendors to ensure smooth execution of activities
* Collaboration with other vendor contacts where necessary
* Maintain up-to-date CRM marketing lists
* Customer interaction around events and coordinating marketing support
* Working with marketing operations to manage vendor funding
* Demand generation for reseller, vendors and Westcon Group departments
* Assist line manager on planning, developing and managing marketing activities
* Execute marketing activities in line with Westcon brand identity & marketing best practices
* Execute central and/or in-country marketing campaigns as appropriate
* Event management: proactive planning, execution and measuring of events including management of the company's internal events, external partner events and industry events
* Design management and broadcast of marketing communications using Westcon marketing platform
* Liaise with 3rd party suppliers and agencies to achieve maximum effectiveness and value for money
* Coordinate marketing communications
* Produce presentation materials
* Ensure good planning to budget to required metrics and communications to relevant parties internally and externally contribute to revenue and ROI on marketing activities.
* Work effectively with Central marketing team members

Minimum Requirements:

Experience
- Five years' work experience in a B2B environment
- Experience working in a pressurised ICT Marketing department. Previous work experience in Distribution will be an added advantage.

Knowledge
- Bachelor's degree
- Professional Marketing qualification
- Knowledge of marketing, communication, social and digital media will be an added advantage
- Basic understanding of technology
- Microsoft applications (Excel, Word, Power Point, Outlook)
- Ability to create and follow structure and processes
- Individual who uses their initiative according to guidelines
- Excellent organizational and project management skills
- Excellent skill preparing reports and analytical detail
- Detail and quality orientated
- Able to work independently, and as an integral part of the Weston-Comstor SSA team

Language
- Excellent communication skills both written and oral in English (French too will be an added advantage)

Westcon Africa. is a value added distributor of category-leading unified
communications, network infrastructure, datacentre and security solutions with a global
network of specialty resellers.
https://www.westconcomstor.com/global/en.html#home

Job Requirements

ROLE DESCRIPTION Effective execution of the Westcon marketing activities, in line with business objectives, supporting the wider marketing team. Proactively engage with the go-to-market marketing activities and business touch points that marketing works internally with vendors and with customers when required. This role is key to recruiting, onboarding campaigns and enabling resellers

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